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 Found 1 record(s) Searching Author Coussement, Kristof, edited |
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Display result, found 1 Bibliographic |
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| Title |
Advanced database marketing : innovative methodologies and applications for managing customer relationships / [edited] by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin. | | ISBN |
978-140-94-4461-9
| | Imprint |
Burlington, VT : Gower, 2013 | | Call Number |
HF5415.126 A377 | | Physical |
xx, 324 p. | | Subject |
Database marketing | | Subject |
Consumer profiling | | Subject |
Customer relations | | Coorperative Author |
Coussement, Kristof, edited | | Coorperative Author |
Bock, Koen W. de, edited | | Coorperative Author |
Neslin, Scott A., edited |
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English General Books | HF5415.126 A377 2013
Barcode: 201604670 | General Books | On Shelf
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