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LEADER 00000nam 2200000uu 4500
001 49023
003 ULIBM
008 180523s20179999eng 000 0 eng d
020 ^a9781542547246
050 0 ^aHF5415.3^bB895M
100 1 ^aBruner II, Gordon C.
245 10 ^aMarketing scales handbook :^bmulti-item measures for consumer insight research Vol. 9 /^cGordon C. Bruner II
246 00 ^aMulti-item measures for consumer insight research
260 ^aFort Worth, Texas USA :^bGCBII Productions, LLC,^c2017
300 ^axxv, 649 p.
650 0 ^aMarketing research^xStatistical methods^vHandbooks, manuals, etc.
650 0 ^aScaling (Social sciences)^xHandbooks, manuals, etc.
650 0 ^aMarketing research^xStatistical methods.
945 ^p4084^l0^i201701953
999 ^aRodjaney

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