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LEADER 00000nam 2200000uu 4500
001 48485
003 ULIBM
008 180220s20189999eng 000 0 eng d
020 ^a9780749480967
050 0 ^aHF5415.1255^bS641E
100 1 ^aSmilansky, Shirra
245 10 ^aExperiential marketing :^ba practical guide to interactive brand experiences /^cShirra Smilansky
250 ^a2nd ed.
260 ^aLondon :^bUnited Kingdom Kogan Page Limited,^c2018
300 ^ax, 304 p.
504 ^aIncludes bibliographical references and index
650 0 ^aBranding (Marketing)
650 0 ^aTarget marketing
945 ^p960^l0^i201701475
999 ^aRodjaney

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