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LEADER 00000nam 2200000uu 4500
001 48002
003 ULIBM
008 170913s20159999eng 000 0 eng d
020 ^a9780415716109
050 0 ^aP96.M36^bZ43T
100 1 ^aZeiser, Anne
245 10 ^aTransmedia marketing :^bfrom film and TV to games and digital media /^cAnne Zeiser
260 ^aBurlington, MA :^bFocal Press,^c2015
300 ^axvii, 450 p. :^bcolor illustrations
650 0 ^aMass media^xMarketing
650 0 ^aDigital media^xMarketing
650 0 ^aMarketing^xTechnological innovations
945 ^p3791^l0^i201700935
999 ^aRodjaney

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