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LEADER 00000nam 2200000uu 4500
001 47105
003 ULIBM
008 170421s20139999eng 000 0 eng d
020 ^a9781409444619
050 4 ^aHF5415.126^bA377
245 ^aAdvanced database marketing :^binnovative methodologies and applications for managing customer relationships /^c[edited] by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.
260 ^aBurlington, VT :^bGower,^c2013
300 ^axx, 324 p.
504 ^aIncludes bibliographical references and index
650 0 ^aDatabase marketing
650 0 ^aConsumer profiling
650 0 ^aCustomer relations
700 1 ^aCoussement, Kristof,^eedited
700 1 ^aBock, Koen W. de,^eedited
700 1 ^aNeslin, Scott A.,^eedited
945 ^p3599^l0^i201604670
999 ^aRodjaney

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