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LEADER 00000nam 2200000uu 4500
001 46900
003 ULIBM
008 170320s20169999eng 000 0 eng d
020 ^a9781137494344
050 4 ^aHF5826.5^bM478D
100 1 ^aMcStay, Andrew
245 10 ^aDigital advertising /^cAndrew Mcstay
250 ^a2nd ed.
260 ^aNew York :^bPalgrave Macmillan,^c2016
300 ^aviii, 221 p. :^billustrations
504 ^aIncludes bibliographical references and index
650 0 ^aAdvertising^xDigitization
650 0 ^aDigital media
945 ^p1750^l0^i201604326
999 ^aRodjaney

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