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| LEADER 00000nam 2200000uu 4500 | |||
| 001 46897 | |||
| 003 ULIBM | |||
| 008 170320s20169999eng 000 0 eng d | |||
| 020 ^a9780749473402 | |||
| 050 00 ^aHF5415.123^bS657M | |||
| 100 1 ^aSmith, PR | |||
| 245 10 ^aMarketing communications :^boffline and online integration, engagement and analytics /^cPR Smith | |||
| 250 ^a6th ed. | |||
| 260 ^aPhiladelphia :^bKoganPage,^c2016 | |||
| 300 ^axxii, 578 p. :^bcolor illustrations | |||
| 504 ^aIncludes bibliographical references and index | |||
| 650 0 ^aCommunication in marketing | |||
| 700 1 ^aZook, Ze | |||
| 945 ^p2600^l0^i201604323 | |||
| 945 ^p2520^l0^i201604506 | |||
| 999 ^aRodjaney | |||
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| 1. |  English General Books | HF5415.123 S657M 2016 Barcode: 201604323 | On Shelf Request | ||||||
| 2. | English General Books | HF5415.123 S657M 2016 C.2 Barcode: 201604506 | On Shelf Request | ||||||
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| Relate Records Author [Smith, PR] Subject [Communication in marketing]
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