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LEADER 00000nam 2200000uu 4500
001 46889
003 ULIBM
008 170320s20169999eng 000 0 eng d
020 ^a9789351505518
050 00 ^aHF5415.1255^bS245S
100 1 ^aSarin, Sharad
245 10 ^aStrategic brand management for B2B markets :^ba road map for organizational transformation /^cSharad Sarin
250 ^a2nd ed.
260 ^aThousand Oaks :^bSAGE,^c2016
300 ^axxiv, 301 p. :^billustrations
504 ^aIncludes bibliographical references and index
650 0 ^aBranding (Marketing)
650 0 ^aBrand name products^xManagement
650 0 ^aProduct management
650 0 ^aBranding (Marketing)^zIndia
650 0 ^aBrand name products^zIndia^xManagement
650 0 ^aProduct management^zIndia
650 0 ^aIndustrial marketing
945 ^p1020^l0^i201604314
999 ^aRodjaney

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