| LEADER 00000nam 2200000uu 4500 |
| 001 45492 |
| 003 ULIBM |
| 008 160606s20089999eng 000 0 eng d |
| 020 ^a9783790820294
|
| 050 0 ^aHD3616.C63^bB433I
|
| 100 1 ^aBell, Sandra
|
| 245 10 ^aInternational brand management of Chinese companies :^bcase studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /^cSandra Bell
|
| 260 ^aHeidelberg :^bPhysica-Verlag,^c2008
|
| 300 ^ax, 369 p. :^bill.
|
| 490 0 ^aContributions to economics, 1431-1933
|
| 504 ^aIncludes bibliographical references
|
| 650 0 ^aProduct management^zChina
|
| 650 0 ^aHousehold appliances industry^zChina
|
| 650 0 ^aHousehold electronics industry^zChina
|
| 651 0 ^aChina|xCommerce^zEurope
|
| 651 0 ^aChina|xCommerce^zUnited States
|
| 945 ^p6375^l0^i201502513 |
| 945 ^p6375^l0^i201502514 |
| 945 ^p6375^l0^i201502515 |
| 999 ^aRodjaney
|