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LEADER 00000nam 2200000uu 4500
001 44920
003 ULIBM
008 160225s20109999eng 000 0 eng d
020 ^a9780470689752
050 0 ^aHF5415.13^bA112S
100 1 ^aAaker, David A.
245 10 ^aStrategic market management :^bglobal perspectives /^cDavid A. Aaker and Damien McLoughlin
250 ^a5th ed.
260 ^aHoboken, N.J. :^bWiley,^c2010.
300 ^axiii, 354 p. :^billustrations
504 ^aIncludes bibliographical references and index
650 0 ^aMarketing^xManagement.
650 0 ^aInternationales Marketing.
650 0 ^aMarketingmanagement.
700 1 ^aMcLoughlin, Damien
945 ^p1428^l0^i201501603
999 ^aRodjaney

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