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LEADER 00000nam 2200000uu 4500
001 44900
003 ULIBM
008 160224s20169999eng 000 0 eng d
020 ^a9780415742962
050 00 ^aHF5415.3^bZ36H
100 1 ^aZarantonello, Lia
245 14 ^aThe handbook of brand management scales /^cLia Zarantonello, Ve'ronigue Pauwels-Delassus
260 ^aNew York :^bRoutledge,^c2016
300 ^axix, 309 p.
504 ^a Includes bibliographical references and index
650 0 ^aMarketing research^xStatistical methods^vHandbooks manua,etc
650 0 ^aConsumer behavior^xResearch
650 0 ^aScaling(social sciences) ^vHandbooks,manuals,etc
700 1 ^aPauwels-Delassus, Ve'ronique
945 ^p2210^l0^i201501602
999 ^aRatchanee_Student

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