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LEADER 00000nam 2200000uu 4500
001 42852
003 ULIBM
008 150421s20129999eng 000 0 eng d
020 ^a9780071791526
050 00 ^aQA76.76.I59^bP496C
100 1 ^aPhillips, Andrea
245 12 ^aA creator's guide to transmedia storytelling :^bhow tocaptivate and engage audiences across multiple platforms /^cby Andrea Phillips
260 ^aNew York :^bMcGraw-Hill,^c2012
300 ^axii, 272 p. :^billustrations (some color)
504 ^aIncludes bibliographical references and index
650 0 ^aDigital storytelling
650 0 ^aInteractive multimedia
650 0 ^aInternet entertainment industry
650 0 ^aMarketing^xPsychological aspects
945 ^p686^l0^i201403924
999 ^aRodjaney

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