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| LEADER 00000nam 2200000uu 4500 | |||
| 001 42598 | |||
| 003 ULIBM | |||
| 008 150324s20139999eng 000 0 eng d | |||
| 020 ^a9789814577663 | |||
| 050 00 ^aHF5415.13^bP387M | |||
| 100 1 ^aPeter, J. Paul. | |||
| 245 10 ^aMarketing management :^bknowledge and skills /^cJ. PaulPeter, James H. Donnelly, Jr. | |||
| 250 ^a11th ed. | |||
| 260 ^aNew York, NY :^bMcGraw-Hill Irwin,^c2013. | |||
| 300 ^axvii, 796 p. :^bill. | |||
| 504 ^aIncludes bibliographical references and index. | |||
| 650 0 ^aMarketing^xManagement. | |||
| 650 0 ^aMarketing^xManagement^vCase studies. | |||
| 700 1 ^aDonnelly, James H. | |||
| 945 ^p1275^l0^i201403637 | |||
| 999 ^aRodjaney | |||
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| 1. |  English General Books | HF5415.13 P387M 2013 Barcode: 201403637 | On Shelf Request | ||||||
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