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LEADER 00000nam 2200000uu 4500
001 41110
003 ULIBM
008 141017s19969999eng 000 0 eng d
020 ^a9780135209172
050 00 ^aHF5823^bA13B
100 1 ^aBatra, Rajeev
245 10 ^aAdvertising management /^cRajeev Batra, John G. Myers,David A. Aaker
250 ^a5th ed
260 ^aUpper Saddle River, N.J. :^bPrentice Hall,^c1996
300 ^axiii, 754 p. :^bill.
504 ^aIncludes bibliographical references and index
650 0 ^aAdvertising^xManagement
700 1 ^aMyers, John G.
700 1 ^aAaker, David A.
945 ^p380^l0^i201401732
999 ^aRodjaney

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41110

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