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LEADER 00000nam 2200000uu 4500
001 40909
003 ULIBM
008 141006s20139999eng 000 0 eng d
020 ^a9781118611319
050 ^aHF5415.32^bM36H
100 1 ^aMalone, Chris
245 14 ^aThe human brand :^bHow we relate to people, products, and companies /^cChris Malone, Susan T. Fiske
250 ^a5th ed.
260 1 ^aSan Francisco :^bJossey-Bass,^c2013
300 ^a211 p.
500 ^aIncludes index
650 0 ^aConsumer behavior
650 0 ^aMarketing^xPsychological aspects
945 ^p545^l0^i201401256
999 ^aRodjaney

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