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LEADER 00000nam 2200000uu 4500
001 40156
003 ULIBM
008 140814s20089999eng 000 0 eng d
020 ^a9780132336222
050 00 ^aHD69.B7^bK45S
100 1 ^aKeller, Kevin Lane
245 10 ^aStrategic brand management :^bbuilding, measuring, andmanaging brand equity /^cKevin Lane Keller
250 ^a3rd ed.
260 ^aUpper Saddle River, NJ :^bPearson/Prentice Hall,^c2008
300 ^axxi, 692 p. :^bill. (chiefly col.)
504 ^aIncludes bibliographical references and index
650 0 ^aBrand name products^xManagement
945 ^p380^l0^i201400696
999 ^aRodjaney

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