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LEADER 00000nam 2200000uu 4500
001 39869
003 ULIBM
008 140717s20129999eng 000 0 eng d
020 ^a9780230341791
050 00 ^aHF5415.32^bV36U
100 1 ^aVan Praet, Douglas
245 10 ^aUnconscious branding :^bhow neuroscience can empower (andinspire) marketing /^cDouglas Van Praet
250 ^a5th ed.
260 ^aNew York :^bPalgrave Macmillan,^c2012
300 ^axiv, 274 p.
504 ^aIncludes bibliographical references and index
650 0 ^aConsumer behavior^xPsychological aspects
650 0 ^aMarketing^xPsychological aspects
945 ^p985^l0^i201400385
999 ^aRodjaney

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39869

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