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LEADER 00000nam 2200000uu 4500
001 38599
003 ULIBM
008 140219s20099999eng 000 0 eng d
020 ^a9780470169810 (pbk.)
050 00 ^aHF5415.1^bH37M 2009
100 1 ^aHartley, Robert F.
245 10 ^aMarketing mistakes and successes /^cRobert F. Hartley
246 14 ^aMarketing mistakes & successes
250 ^a11th ed
260 ^aHoboken, NJ :^bWiley,^c2009
300 ^ax, 406 p. :^bill.
500 ^a"30th anniversary."
504 ^aIncludes bibliographical references and index
650 0 ^aMarketing^zUnited States^vCase studies
945 ^p1683^l0^i201302339
999 ^aRodjaney

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38599

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