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LEADER 01174nam 2200277 a 4500
001 30386
003 ULIBM
008 030417s2011 caua sb 001 0 eng
020 ^a9781605667928
050 ^aHF5821 E13H 2011
100 ^aEastin Matthew S.
245 ^aHandbook of research on digital media and advertising:user generated content consumption /Eastin Matthew S.
260 ^aHershey, PA : Information Science Reference, 2011
300 ^axxvi, 742 p. :^bill
500 ^aIncludes bibliographical references and index
650 ^aAdvertising -- Social aspects
650 0 ^aInternet marketing -- Social aspects
650 0 ^aConsumer behavior
650 0 ^aDigital media -- Social aspects
913 ^aImported by ULIBM Administrator
945 ^p0^l0^i201204184
949 ^aImport form external file by ULIBM system

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